Global Insight, Inside TEXTOM

Workcation Report Keywords: "Workcation" Collection Channel:  Naver Datalab The concept of "workcation," where people combine work and vacation in scenic locations rather than traditional offices, is gaining attention as a new work trend. Workcations are especially popular among office workers looking for a break from their routine. Additionally, as the benefits of workcations—such as increased work efficiency and boosting local population inflows—become more widely known, domestic companies and local governments are also showing interest. So, how has the workcation trend evolved in 2024? Let's take a look at the trends through data analysis. In Korea, it is largely classified into three types: 'sea type', 'urban type', and 'rural type' according to regional characteristics. According to the time series analysis, 'sea type' workplaces received the most attention among office workers in the first half of 2024. However, notable chan

 Bermuda Shorts Report Keywords: "Bermuda Shorts" Collection Channel:  Naver Datalab Bermuda shorts originated from British soldiers stationed in Bermuda cutting trousers to cope with the hot, humid climate. The term "Bermuda shorts" is sometimes used to refer to any type of shorts, but the current trend usually features shorts that touch around the knee in a loose fit. With an increasing number of people preferring light tops in the hot sun, fashion that accentuates the bottoms has become a trend, and men and women of all ages are falling in love with the charm of light and comfortable Bermuda pants. As a result, Bermuda shorts have become a popular choice for men and women of all ages who are attracted to their lightweight and comfortable charms. Now let's take a closer look at the discussions and detailed responses related to Bermuda Shorts through data analysis. First of all, we looked at the trend of search volume from March 2023 to the present to understan

Trends in non-alcoholic beer🍺 Keywords: "Non-Alcoholic Beer" Collection Channel:  Google Trends, SEMRUSH The rising popularity of non-alcoholic beer is significantly reshaping the beverage industry, highlighting a growing consumer preference for healthier lifestyle choices. This report delves into trends in non-alcoholic beer, examines key brands, and analyzes consumer reviews using big data. By uncovering these insights, we aim to understand changing consumer behaviors and explore future directions for the beverage sector. Trend Overview🔎 Recent Trends of 'Non-Alcoholic Beer' Search Volume Source: Google Trends, SEMRUSH Interest in non-alcoholic beer has been steadily increasing, particularly since 2021, and reached its peak in 2024. The United States is at the forefront of this trend, with a significant lead over other countries, followed by India, the United Kingdom, Canada, and Australia. This pattern reflects a growing global appeal, with the U.S. market showin