[Analysis Report] Trends in non-alcoholic beer🍺

Trends in non-alcoholic beer🍺

• Keywords: "Non-Alcoholic Beer"
• Collection Channel:  Google Trends, SEMRUSH

The rising popularity of non-alcoholic beer is significantly reshaping the beverage industry, highlighting a growing consumer preference for healthier lifestyle choices. This report delves into trends in non-alcoholic beer, examines key brands, and analyzes consumer reviews using big data. By uncovering these insights, we aim to understand changing consumer behaviors and explore future directions for the beverage sector.

Trend Overview🔎

• Recent Trends of 'Non-Alcoholic Beer' Search Volume
• Source: Google Trends, SEMRUSH

Interest in non-alcoholic beer has been steadily increasing, particularly since 2021, and reached its peak in 2024. The United States is at the forefront of this trend, with a significant lead over other countries, followed by India, the United Kingdom, Canada, and Australia. This pattern reflects a growing global appeal, with the U.S. market showing particularly strong and sustained interest (Source: Google Trends, SEMRUSH).

*Source: Statista

The global non-alcoholic beer market has experienced consistent and impressive growth in recent years. Valued at $23.1 billion USD in 2020, the market has steadily increased, reaching $34.1 billion by 2023. This growth reflects a rising consumer demand for non-alcoholic options, driven by health-conscious choices and a shift towards moderate alcohol consumption.

Looking ahead, the market is expected to continue its robust expansion, with forecasts predicting it will reach $37.2 billion in 2024 and $44.1 billion by 2026. This upward trajectory underscores the increasing acceptance and popularity of non-alcoholic beer globally, marking it as a significant segment within the broader beverage industry. (Source: Statista)

Keywords in Buldak Data🔎

• Source: Goole, Reddit / Collected Words : "Non-Alcoholic Beer"
• Preriod: 2022.01.~2024.07

	‘Non-Alcoholic Beer’
	rank	words	frequency
	1	alcoholic	7966
	2	alcohol	4203
	3	drink	3406
	4	beverage	2774
	5	free	2173
	6	wine	1802
	7	brewing	1800
	8	new	1743
	9	good	1594
	10	brew	1359
	11	craft	1290
	11	dry	948
	13	ipa	884
	14	taste	917
	15	low	821

A detailed analysis of non-alcoholic beer data reveals several key themes driving consumer interest. The frequent mentions of "alcoholic" and "alcohol" suggest that consumers often compare non-alcoholic beers to traditional ones, focusing on how well these beverages replicate the experience without the alcohol.

Terms like "drink" and "beverage" highlight non-alcoholic beer’s role as a popular choice within the broader market, while "free" underscores its appeal to those seeking alcohol-free options. The inclusion of words such as "wine," "brewing," and "craft" indicates that consumers view non-alcoholic beer as part of the wider alcohol and craft beverage culture.

Keywords like "good," "taste," and "low" reflect conversations about the quality, flavor, and appeal of low-alcohol or low-calorie options. Mentions of specific styles such as "dry" and "IPA" point to consumer preferences for non-alcoholic beers that mimic popular alcoholic varieties.

Overall, these keywords highlight the importance of taste, health-conscious choices, and the ability of non-alcoholic beers to fit within the broader beverage landscape.

What makes people obsessed with Non-Alcoholic Beer?🔎

The analysis of frequently mentioned keywords highlights the main factors driving the popularity of non-alcoholic beer: its beer-like taste, refreshing quality, low calories and alcohol content, and perceived health benefits.

 1) Beer-Like Taste

Non-alcoholic beers are praised for their ability to closely replicate the taste, body, and aroma of traditional beers. This similarity allows consumers to enjoy the familiar beer experience without the effects of alcohol, making it an appealing choice for many.

 2) Refreshing Quality

Many non-alcoholic beers are noted for their crisp and refreshing flavor profiles. This quality makes them a popular choice, especially in hot weather or after physical activities, offering a satisfying and hydrating alternative to traditional alcoholic beverages.

 3) Low Calories and Alcohol

Non-alcoholic beers are often selected for their lower calorie content and lack of alcohol, appealing to those who are mindful of their diet and alcohol intake. This makes them attractive to health-conscious consumers who want to enjoy beer without compromising their fitness goals.

 4) Health Benefits

Non-alcoholic beer is viewed as a healthier alternative to regular beer, allowing consumers to enjoy the taste and social experience without the risks associated with alcohol. It is a safe option for pregnant women and reduces concerns about drunk driving, thanks to its negligible or zero alcohol content. This versatility makes non-alcoholic beer an appealing choice for a wide range of occasions and lifestyles.

What's the most popular brand of Non-Alcoholic Beer?🔎

The analysis of consumer preferences for non-alcoholic beers reveals a clear ranking based on brand mentions. Athletic Brewing is the most frequently mentioned and preferred brand, highlighting its strong appeal among consumers. Heineken 0.0 is the second most mentioned brand, reflecting its broad recognition in the non-alcoholic beer market. Guinness 0.0 ranks third, indicating a solid presence and appreciation for its non-alcoholic variant.

Corona Cero is fourth, showing its established brand appeal within the non-alcoholic segment. Budweiser Zero completes the top five, with notable market presence.

This ranking underscores the leading position of Athletic Brewing in the non-alcoholic beer category, followed by well-known brands such as Heineken and Guinness, which continue to attract significant consumer interest.

Sentiment Analysis (Amazon Review, Using CoreNLP Sentimental Words)🔎

A sentiment analysis of various non-alcoholic beers was conducted using customer reviews. The results highlight how each beer variant was received in terms of positive and negative feedback.

 Corona Cero : Corona Cero achieved the highest positive score at 85.6%, with consumers praising it as the best all-around alcohol-free option that closely mimics the taste of traditional beer. However, it also received some negative feedback (14.4%), with criticisms centered on its weak flavor and relatively high price.

 Athletic Brewing : With a positive score of 82.2%, Athletic Brewing was lauded for its refreshing and delicious taste, considered superior to other non-alcoholic beers. Reviewers also appreciated the company's mission and vision. On the flip side, the negative feedback (17.8%) noted that it might not be the ideal choice for those new to non-alcoholic beers, as its taste could be too bitter for some.

 Guinness Zero : Guinness Zero earned a positive score of 77.9%, with customers highlighting its ability to deliver the same body, texture, smell, and taste as the alcoholic version, but without the alcohol. Its rich taste and aroma were particularly praised. However, a notable portion of negative feedback (22.1%) focused on its high price and some found an off-putting chemical aftertaste.

 Budweiser Zero : Budweiser Zero received a positive score of 75.9%. Customers enjoyed its ability to deliver the authentic Budweiser taste without the alcohol and appreciated its affordability. On the negative side (24.1%), some described it as the worst beverage they had tried, citing a bitter, metallic, and overly processed flavor.

 Heineken Zero : Heineken Zero garnered a positive score of 74.8%, with consumers praising its full flavor and body, closely resembling the alcoholic version. It was also noted for maintaining the traditional beer flavor without alcohol. However, it received the highest level of negative feedback (25.2%), with some customers reporting a disappointing experience, particularly due to a funky aftertaste.

 Good Points & Areas for Improvements🔎

Additionally, a content analysis of Non-Alcoholic Beer was conducted using customer reviews from Amazon. This analysis identified both positive attributes and areas for improvement.

 Good Points

 1) Delicious Flavor and Close to Traditional Beer : Many non-alcoholic beers are praised for their ability to closely mimic the taste of traditional alcoholic beers. This allows consumers to enjoy the familiar experience of beer without the alcohol content.

 2) Health-Conscious Choice : Non-alcoholic beers offer a health-conscious alternative for those who want to enjoy the taste and experience of beer without the effects of alcohol, making them a great option for maintaining health and performance.

 3) Accessibility and Inclusion : Non-alcoholic beers make social drinking more inclusive, allowing individuals who avoid alcohol for health, religious, or personal reasons to participate without feeling left out.

 4) Refreshing and Crisp : Many non-alcoholic beers are noted for their refreshing and crisp flavor profiles, making them an appealing option for hot weather or post-exercise hydration.

Areas for Improvement

 1) Taste Consistency : While some non-alcoholic beers are praised for their taste, others receive criticism for having an unpleasant aftertaste or being too bitter. Improving consistency in flavor quality across different options is needed.

 2) Pricing Concerns : Some consumers noted that non-alcoholic beers are often priced higher than their alcoholic counterparts, which can be a deterrent. Making these beverages more price-competitive could increase their appeal.

 3) Improved Flavor Profile : Despite progress in flavor development, some consumers feel that certain non-alcoholic beers need to reduce undesirable flavors, such as metallic or off-putting aftertastes.

 4) Targeting Non-Alcoholic Beverage Transitioners : Some consumers transitioning from alcoholic to non-alcoholic beverages find certain options too bitter or intense. Developing flavors that are more approachable for newcomers could help expand the market.

Overall, non-alcoholic beers have made significant strides in delivering an enjoyable beer experience without alcohol. However, addressing taste consistency, pricing, and the flavor preferences of those new to non-alcoholic options could further enhance their appeal.

✅Result

The rising popularity of non-alcoholic beer is driven by its ability to deliver a familiar beer experience without the effects of alcohol, making it an attractive option for health-conscious consumers and those who avoid alcohol for various reasons. The variety of flavors and brands available offers something for nearly every palate, contributing to its growing acceptance in the market.

However, the industry faces challenges that must be addressed to sustain and expand its market share. Issues such as inconsistent taste quality, pricing concerns, and the need for flavors that appeal to those transitioning from alcoholic to non-alcoholic beverages are critical areas for improvement. Additionally, reducing unpleasant aftertastes and ensuring competitive pricing will be essential to attract a broader audience.

Furthermore, as modern consumers increasingly prioritize a healthy lifestyle, non-alcoholic beer should emphasize its health benefits more actively. By enhancing the functional health aspects of these beverages, non-alcoholic beer can further position itself as a smart choice for those committed to wellness.

In conclusion, non-alcoholic beer has established itself as a viable alternative to traditional beer, appealing to a diverse consumer base. By focusing on flavor innovation, maintaining consistent quality, addressing pricing concerns, and reinforcing its health benefits, the non-alcoholic beer market can continue its upward trajectory, offering a satisfying, healthy, and inclusive drinking experience for all.