[Monthly hot topic] Bermuda Shorts Report

 Bermuda Shorts Report

• Keywords: "Bermuda Shorts"
• Collection Channel:  Naver Datalab

Bermuda shorts originated from British soldiers stationed in Bermuda cutting trousers to cope with the hot, humid climate. The term "Bermuda shorts" is sometimes used to refer to any type of shorts, but the current trend usually features shorts that touch around the knee in a loose fit.

With an increasing number of people preferring light tops in the hot sun, fashion that accentuates the bottoms has become a trend, and men and women of all ages are falling in love with the charm of light and comfortable Bermuda pants. As a result, Bermuda shorts have become a popular choice for men and women of all ages who are attracted to their lightweight and comfortable charms.

Now let's take a closer look at the discussions and detailed responses related to Bermuda Shorts through data analysis.

First of all, we looked at the trend of search volume from March 2023 to the present to understand the interest in the search term 'Bermuda Shorts.' Considering that Bermuda Shorts are summer clothing, the search volume began to surge in March as the weather got warmer, showing more than four times the search volume compared to last spring and summer. In addition, as the rainy season continues to increase, search volume continues to rise, indicating that Bermuda Shorts are becoming a hot fashion item this summer.

Additionally, when comparing the proportion of users who searched for the keyword "Bermuda shorts" over the past month, women (69.35%) showed more than twice the search volume compared to men (30.65%). In terms of age groups, those in their 20s accounted for the highest proportion at 29%. These figures suggest that women in their 20s have a particularly high level of interest in Bermuda shorts.

Finally, we analyzed users' emotional responses to Bermuda shorts. Using the Textom sentiment dictionary, we examined the sentiment expressed in fashion community posts and blog texts to see what kind of reactions were observed.

The analysis results showed a predominance of positive responses (67.66% positive, 32.34% negative). Bermuda shorts received favorable reactions mainly from those who enjoy streetwear and casual styles. Many users praised Bermuda shorts as a must-have fashion item for the MZ generation, noting that they are comfortable to wear, versatile, and easy to style. The oversized fit was also appreciated for giving a hip yet cute vibe, making it a standout piece in an overall outfit.

On the other hand, some male users expressed negative reactions, stating that the excessive oversized fit made the shorts resemble a skort (skirt-pants). Additionally, those who prefer a clean and formal look found Bermuda shorts unappealing, as they cover the knees and can make the legs appear shorter, leading to a perception that they look outdated.

By conducting an in-depth analysis of keywords related to Bermuda Shorts, purchasing factors, recommended matching items, and emotional analysis, they have highlighted their status as essential fashion items for the MZ generation. With their comfortable fit and versatility in styling, will Bermuda Shorts remain popular in the fall? Or, will they remain just a fleeting trend, as some conservative opinions suggest? I'm curious about their impact on the upcoming season.