[Analysis Report] AI appliances, are they really useful?

 AI appliances, are they really useful?👀

• Keywords: "AI appliances", "Samsung Electronics", "LG Electronics", "home appliances", "laundry dryers", "AI dryers"

In this marketing brief, we will focus on analyzing public perceptions and reactions to 'AI appliances.' We plan to dive deep into the honest reviews and experiences left by actual consumers through big data analysis. Aren't you curious about how smart AI appliances truly are, and what aspects consumers are satisfied with or disappointed in? Based on the vast amount of data collected from TEXTOM, we will provide a comprehensive overview of the trends in AI appliances, along with the real pros and cons shared by consumers. Everything you need to know about AI appliances—let's discover it together!

🔍What are the reviews of actual AI home appliance consumers?

Domestic consumers from both companies experienced the 'convenience' provided by AI features, with the 'auto detergent' function being frequently mentioned. This convenience, which reduces the hassle of having to add detergent each time, seems to have resonated the most with consumers. The distinctive features highlighted by each company include Samsung's 'auto door opening' function and LG's addition of the 'Mini Wash' for small loads of laundry. Consumers may choose differently depending on which features they feel are more necessary.

American consumers seem to commonly perceive the smartness of AI appliances, such as 'smart technology' and 'smart washer,' along with the 'easy use' convenience. Looking at the distinctive keywords of each company, Samsung's 'time saver' and 'go bed' indicate that consumers appreciate the convenience of smart AI features, such as saving time by doing laundry during sleep hours. On the other hand, LG emphasizes 'many options' and 'large capacity,' suggesting that consumers find the compact functionality of the washer, including various laundry options, more appealing than the AI features.

🔍What are the core functions of Samsung and LG washing dryers and consumers' perceptions?

Analyzing the results of the network centrality of overseas consumer reviews by brand, we can observe distinct words for each. For Samsung, 'family' had high centrality, while for LG, it was 'quiet.' Samsung is perceived by consumers as suitable for family use, making it an important factor, whereas LG's low noise feature seems to be a key satisfaction driver. On the other hand, AI features from both brands do not appear to be frequently mentioned as a major factor by consumers. This suggests that rather than AI technology itself, consumers place more importance on practical aspects, such as family-centered usability for Samsung and quiet operation for LG.

By designating 'AI' as the ego (central) node in the network analysis, we found that both brands showed high centrality with the words 'easy' and 'time.' This indicates that consumers of AI appliances recognize the ease of use and the efficiency of time management as important aspects of AI functionality.

In the case of Samsung, the nodes connected to AI included a variety of words such as 'convenient,' 'family,' and 'clean,' whereas LG primarily featured 'efficient,' showing less diversity. This suggests that Samsung’s AI functionality is perceived to extend to various aspects, such as convenience for family use, while LG's AI features are mainly regarded as effective, with a more uniform response.

 

🔍What do AI appliance purchase reviews suggest?

According to the analysis of AI appliance reviews, the usefulness of AI in home appliances comes from 'saving time' and 'reducing effort.' Therefore, it is important to incorporate AI features that resonate with consumers by offering tangible benefits. Among the AI features, the automatic detergent dispenser was most frequently mentioned as a key advantage. While the customized washing feature based on fabric type is also significant, it mainly helps in decision-making regarding the wash cycle, rather than reducing physical effort. The detergent dispenser, on the other hand, relieves the physical burden and inconvenience of having to fetch and measure detergent for each wash, which is why it is perceived as a more valuable feature by consumers.

This marketing brief allowed us to specifically examine how much value AI appliances provide to consumers. We have once again confirmed that the success of AI appliances goes beyond mere technological advancements; it lies in delivering the convenience and efficiency that consumers can truly experience. Moving forward, these consumer-centered functional improvements will continue to be a key driver in the development of AI appliances.

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